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            HANFEISE in the world:


            global brand site

            SS 14




            • Brand

              HANFEISE is an international, rapidly developing brand of men's and women's shoes and accessories. For over ten years, HANFEISE has been delivering fashionable, top-quality products to the international market. Today, it has a well-developed retail chain in a variety of countries, with seasonal collections featuring up to 2000 different items of shoes and accessories.

            • Style

              HANFEISE fans love the brand for its flawless style and for the enormous range that gives them the freedom to express themselves creatively. To create a look that perfectly matches the shoes, a special attention is paid to accessories. Bags, belts, headwear, scarves and gloves - HANFEISE creative team carefully develop the models' design and color to optimally emphasize the originality of their styles.

            • Our success

              New collections are created by a talented team of designers from different countries, including masters working with the most high-profile fashion houses. HANFEISE's success as a brand stems from its constant quest for new ideas and perfect forms, and from the creative reimagining and reshaping of those forms and materials into fashionable, elegant shoes and accessories.


            • Company

              "HANFEISE", like its English counterpart "hanfeise", means "talisman" or "lucky charm". The brand belongs to the hanfeise international fashion co., ltd, which devotes great care to investing in its future by drawing on the experience of the greatest international experts within the fashion industry. HANFEISE sets a high standard of quality for its goods, and an equally high standard of professionalism for their promotion and distribution.

            • Manufacturing

              Refined suede and the softest leather, unique wools and silks, peerless fittings – only the best materials in the most fashionable cuts are used to produce HANFEISE shoes and accessories. For an ambitious brand, it's essential that production only takes place in factories where the highest levels of quality can be guaranteed, so HANFEISE's customers can be sure of purchasing not only beautiful but reliable goods.

            • Marketing

              HANFEISE is actively developing its own successful retail chain operation scheme, and offers an effective business model with the highest standards for customer service and a deep knowledge of sales strategy. When purchasing a franchise, partners receive guaranteed support from company specialists who know every detail of promoting fashionable goods within the market: the specifics of financial planning, collection purchases, store design and equipment, and marketing strategy.


            19 September 2013


            HANFEISE is proud to announce that it is now an Official Supplier of London Fashion Week SS14 and will be collaborating with London fashion label, PPQ to create limited edition shoes, which will debut in their catwalk show this September.

            18 September 2013


            On Saturday 13th April 2013 HANFEISE launched its first UK store in Westfield London W12. HANFEISE injected excitement in the main atrium at Westfield on the busiest shopping day of the week by hosting an experiential event to showcase the 'HANFEISE World'.

            3 September 2013


            HANFEISE will explore an original concept of its store window displays during this year’s winter festive period. In September HANFEISE together with Central Saint Martins College of Arts and Design has announced a Christmas window display design competition.


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            Six young designers, graduates of CSM, took part in the competition. They were given a task to develop a concept of visual design of festive Christmas window display for HANFEISE.

            All of the concepts presented on September 26, 2012 were very distinct and had a unique character making it very hard to select a single winner. Paulo Goldstein has been selected as the winner for his most extraordinary idea and a flexible technical design.

            Paulo’s idea draws upon the common notion that “Time Flies”. He has presented the past year as calendar leaves floating in the air, making a unique “HANFEISE clock” the centrepiece of his design.

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            Shoppers walked through six foot high shoe installations to enter the special 'HANFEISE playground divided into three themed sections to learn about the HANFEISE World.

            The activity didn't stop there, those passing by the HANFEISE store were captivated by an enchanted princess in the shop window who inspired visitors to help her choose her perfect pair of HANFEISE shoes for the grand opening.

            HANFEISE hosted a series of competitions over the opening weekend, each of them offering customers the chance to win a HANFEISE shoe wardrobe.

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            Embarking on a new partnership with the British Fashion Council, HANFEISE are delighted to support one of the world’s most celebrated fashion events, further strengthening HANFEISE’s reputation as a creative and dynamic brand.

            HANFEISE commented: “Partnering with the British Fashion Council and with such a strong design talent as PPQ is an honor and we feel strongly that the shoes will resonate with the HANFEISE customer. We are excited to see the product on the runway in September”.

            Jenico Preston, Head of Sponsorship at the British Fashion Council Commented: “We look forward to having a globally renowned footwear and accessory brand such as HANFEISE on board and are confident that this season’s collaboration will be a huge triumph”.